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A Simple Guide For MSPs To Upsell SaaS Backup Solutions To Existing Clients

Written by SaaSAssure | Oct 7, 2024 7:06:43 PM

SaaS backup solutions, like Asigra SaaSAssure, can help you boost your margins by increasing your client offerings. To do so, effectively communicating the value of essential services like backing up SaaS data is crucial. In this blog, we’ll share key strategies to help you frame these important conversations. Here’s what you can expect:

  • Learn effective strategies to communicate the importance of SaaS backup solutions to clients who may not see the value.
  • Get actionable insights on discussing security resiliency, efficiency boosts, and compliance concerns with your clients.
  • Find out how to keep the conversation going with clients post-discussion to ensure their data security remains a priority.

MSPs are unique organizations. Not only must they be thoroughly knowledgeable and ultra-competent providers of the solutions they manage, but they also must be good at client relationships as well. These are vastly different skills, but both count when upselling clients on a much-needed solution.

Even though an MSP may know a client will benefit from a reliable SaaS backup solution, that’s not always clear to the client. The MSPs job, then is to help client understand the issue, the solution – and why they can trust an MSP to manage it. What follows is a list of helpful ideas for framing this discussion with clients.

Continuing The Conversation

While helping better control and manage their SaaS data, MSPs will no doubt gain useful insights. Don’t let the conversation end on good SaaS backup management’s importance and benefits to the client. Here are a few potential actions to keep that conversation going.

  • Find out how much data was protected/backed up before using a SaaS backup solution?
  • Find out How much data is now being protected/backed up?
  • Provide information on how much data is being backed up over time.
  • Offer to define your role in any cyber incident response plans (esp. regarding data restores).
  • Ask to help with any data restore and recovery drills.
  • Review alerts and activity logs for any security-related trends to discuss with your client.